Rachel Kay: Marketing Strategist & Digital Curator
Connecting Strategy, UX, and Performance across Digital Experiences.
Grounded in digital marketing frameworks and hands-on analysis, I apply consistent strategic principles across different industries and business models.
My Approach
Digital go-to-market decision-making
In high-growth, global marketing environments like Drunk Elephant, I developed the ability to make digital and go-to-market decisions that scale — balancing speed, brand integrity, and performance as complexity increases.
Operating across global markets
Working within the LVMH ecosystem trained me to operate in global marketing systems — where consistency, localization, and performance must coexist across markets while maintaining a cohesive brand narrative.
Infrastructure as a market enabler
I’m drawn to the systems most people don’t see — the infrastructure that enables brands and platforms to scale smoothly. I design marketing and operational frameworks that prioritize clarity, data, and long-term sustainability over short-term fixes.
Bridging creative and operational worlds
Sustainable excellence requires alignment between creative vision and operational reality. I act as a translator between teams, aligning brand, business, and execution, so that strategy is not only compelling, but operationally viable.
Marketing-Led Strategy
- Designing digital marketing strategies grounded in consumer insight, brand narrative, and performance data
- Go-to-market planning across global and multi-market environments
- Translating brand positioning into scalable, channel-agnostic marketing systems
- Balancing creative storytelling with measurable business outcomes
Strategy & Analytical Execution
- Structured problem-solving in ambiguous, fast-moving environment
- Full-funnel analysis and performance optimization
- Audience segmentation, CRM, and lifecycle strategy
- Data-informed decision-making using SQL, Tableau, GA4, and analytics dashboards
The Collection, Curated in your Inbox.
Beyond the posts—get a deeper look at the trends, tastes, and culture shifts I’m currently tracking. A weekly pulse on what’s worth your time, hand-picked by me.
